MUSIC: YEMI ALADE | GO DOWN

Effzzyie Music Group presents the third studio album by African multiple award-winning diva Yemi Alade titled “Black Magic”.
The LP arrives after the enormous success of her sophomore album “Mama Africa: The Diary of an African Woman”, and her gigantic debut “King of Queens” which saw the electric performer embarked on an extensive world tour in support of these sets, won numerous awards, break records and achieved a number of feats for African and world music. The “Black Magic” album features Nigerian hip-hop stars Olamide and Falz, while boasting production credits from V-Tek, KrizBeatz, Young D, Sess, Fliptyce, IAmBeat, Philkeyz, 2Kriss, Sarz, Echo and DJ Coublon.
The album from the #MTVMAMA2015 and #MTVMAMA2016 “Best Female” winner aims to celebrate the magic, conquests, struggles and power of the black skin.
Yemi Alade also makes her buzzing Philkeyz produced track “Go Down”; lifted off the deluxe version of her “Black Magic” LP and “Mama Africa” E.P as her latest single.



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ARTIST OF THE WEEK

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Folarin Usman Babatunde, popularly known as King Soundboi, is a talented music artiste born and raised in the ancient city of Ibadan. The name ‘King Soundboi’ was coined long before the peak of his music career, reflecting his deep-rooted connection to sound and music. King Soundboi began his journey as a disc jockey, mastering the art of producing, mixing, and creating captivating soundscapes. As he explains, “The name King Soundboi came long before the peak of my music career. It’s a reflection of my deep understanding of music and sound, from my days as a disc jockey to producing, mixing, and mastering. Everything I do is rooted in knowing sound, and that’s how the name stuck.” He is celebrated for his outstanding contributions to the music scene, with notable tracks such as ‘Sisi Latifat’, ‘Sanwo Mi’, ‘Instagram Lies’, ‘Kanju’, and many more. His songs are recognized for their melodic appeal and ability to satisfy listeners across genres. Recently, King Soundboi released a new, artfully crafted song that continues his signature blend of konto/reggae dancehall. The track, titled ‘Ko Lor Far’, features the talented Kleson Kvsh, known for his hit ‘Italawa feat Oml’. The song is now available on all music streaming platforms and promises to be another groove-inducing masterpiece in his growing catalog. Fans of King Soundboi can expect more greatness as he continues to evolve, shaping the sounds of Ibadan’s music scene and beyond.

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